Customer experience management (CXM) is the discipline of understanding customers and deploying strategic plans that enable cross-functional efforts and customer-centric culture to improve satisfaction, loyalty and advocacy.
Increase sales efficiency
Digital experiences allow you to influence purchase decisions. Stores using digital signage experienced additional sales.
By reducing waiting time to get help and enabling customers to use their mobile phone to get things done quickly, the visit becomes much more pleasant and efficient.
Empower your employees
Providing your staff with tools to be efficient enables them to focus their efforts where it really matters.
Shoppers are also becoming more autonomous when they shop. Giving customers the choice of using a digital assistant allows you to connect with those who don’t like to talk to salespeople.
This group may not want to talk to salespeople, but they still need information to make purchases.
Build loyalty with ease
Seamless display and mobile experiences in public environments delight visitors and convert footfall into online relationships, which keep your customers coming back for more, both online and in the physical store.
Contextually relevant advertising across digital experiences in physical spaces has been found more effective than non-contextual advertising.